Virtuálna realita je oblasť, na ktorej zarába viacero veľkých spoločnosti. Veľké spoločnosti ako sú Google, Samsung, HTC, Oculus, Sony a Acer vytvorili prvú Svetovú asociáciu virtuálnej reality. Táto asociácia ma formovať hardvérové a softvérové štandardy a promovať celé toto priemyselné odvetvie.
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